Tatak Noy-Pi the branding evolution of Tesoro's Philippine Handicrafts - a Philippine creative and cultural industry

"The study looks into how a cultural industry such as Tesoro's Philippine Handicrafts underwent the brand revitalization process throughout its 70 years of existence in the Philippine market. This study uses a historical approach which analyzes the changes in product development and promot...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Villanueva, Regine Remolano 1994- (Συγγραφέας), Villanueva, Regine Remolano (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	University of the Philippines Diliman. College of Mass Communication
Άλλοι συγγραφείς:	Pernia, Elena E. (adviser.)
Μορφή:	Thesis
Γλώσσα:	English
Έκδοση:	Quezon City University of the Philippines Diliman 2015
Θέματα:	Business names > Philippines. Branding (Marketing) > Philippines. Creative ability in business.