Tatak Noy-Pi the branding evolution of Tesoro's Philippine Handicrafts - a Philippine creative and cultural industry
"The study looks into how a cultural industry such as Tesoro's Philippine Handicrafts underwent the brand revitalization process throughout its 70 years of existence in the Philippine market. This study uses a historical approach which analyzes the changes in product development and promot...
| Main Authors: | , |
|---|---|
| Autor Corporativo: | |
| Outros Autores: | |
| Formato: | Thesis |
| Idioma: | English |
| Publicado em: |
Quezon City
University of the Philippines Diliman
2015
|
| Assuntos: |