Tatak Noy-Pi the branding evolution of Tesoro's Philippine Handicrafts - a Philippine creative and cultural industry
"The study looks into how a cultural industry such as Tesoro's Philippine Handicrafts underwent the brand revitalization process throughout its 70 years of existence in the Philippine market. This study uses a historical approach which analyzes the changes in product development and promot...
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| Format: | Thèse |
| Langue: | English |
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Quezon City
University of the Philippines Diliman
2015
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