Tatak Noy-Pi the branding evolution of Tesoro's Philippine Handicrafts - a Philippine creative and cultural industry
"The study looks into how a cultural industry such as Tesoro's Philippine Handicrafts underwent the brand revitalization process throughout its 70 years of existence in the Philippine market. This study uses a historical approach which analyzes the changes in product development and promot...
| প্রধান লেখক: | , |
|---|---|
| সংস্থা লেখক: | |
| অন্যান্য লেখক: | |
| বিন্যাস: | গবেষণাপত্র |
| ভাষা: | English |
| প্রকাশিত: |
Quezon City
University of the Philippines Diliman
2015
|
| বিষয়গুলি: |