Tatak Noy-Pi the branding evolution of Tesoro's Philippine Handicrafts - a Philippine creative and cultural industry

"The study looks into how a cultural industry such as Tesoro's Philippine Handicrafts underwent the brand revitalization process throughout its 70 years of existence in the Philippine market. This study uses a historical approach which analyzes the changes in product development and promot...

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Detalles Bibliográficos
Main Authors: Villanueva, Regine Remolano 1994- (Author), Villanueva, Regine Remolano (Author)
Autor Corporativo: University of the Philippines Diliman. College of Mass Communication
Outros autores: Pernia, Elena E. (adviser.)
Formato: Thesis
Idioma:English
Publicado: Quezon City University of the Philippines Diliman 2015
Subjects: