Brand psychology consumer perceptions, corporate reputations
"Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency. Reputation management authority Jonathan Gabay takes readers on a tour of t...
| מחבר ראשי: | |
|---|---|
| פורמט: | ספר |
| שפה: | English |
| יצא לאור: |
London
Kogan Page
2015.
|
| נושאים: |