Brand psychology consumer perceptions, corporate reputations
"Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency. Reputation management authority Jonathan Gabay takes readers on a tour of t...
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Bibliographic Details
| Main Author: |
Gabay, Jonathan
(Author) |
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| Resource Type: | Book
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| Language: | English |
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| Published: |
London
Kogan Page
2015.
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| Subjects: |
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