Brand psychology consumer perceptions, corporate reputations
"Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency. Reputation management authority Jonathan Gabay takes readers on a tour of t...
| 第一著者: | |
|---|---|
| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
London
Kogan Page
2015.
|
| 主題: |