Tugging on taglines a speech act analysis of alcoholic beverage advertisements on television
The primary aim of advertisements is to persuade people to buy a product or patronage an idea by means of language. Watching television, viewers are continually bombarded by product advertisements. The researchers, being language majors, have been particularly interested in the way taglines are us...
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| Format: | Thesis |
| Language: | English |
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Quezon City
College of Arts and Letters, University of the Philippines Diliman
[2009]
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