The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction.

The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction.

Bibliografiset tiedot
Julkaisussa:Journal of the academy of marketing science V. 42, 1 (2014).
Päätekijä: Johnson, Jeff S.
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Product line breadth.
Number of product lines.
Sales force structure.
Role theory.
Schema theory.
Nonlinear.
Structural equations modeling.