The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction.

The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Τόπος έκδοσης:Journal of the academy of marketing science V. 42, 1 (2014).
Κύριος συγγραφέας: Johnson, Jeff S.
Μορφή: Άρθρο
Γλώσσα:English
Θέματα:
Product line breadth.
Number of product lines.
Sales force structure.
Role theory.
Schema theory.
Nonlinear.
Structural equations modeling.