The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction.

The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction.

Détails bibliographiques
Publié dans:Journal of the academy of marketing science V. 42, 1 (2014).
Auteur principal: Johnson, Jeff S.
Format: Article
Langue:English
Sujets:
Product line breadth.
Number of product lines.
Sales force structure.
Role theory.
Schema theory.
Nonlinear.
Structural equations modeling.