An outside-in approach to resource-based theories.

An outside-in approach to resource-based theories.

Bibliografski detalji
Izdano u:Journal of the academy of marketing science V. 42, 1 (2014).
Glavni autor: Day, George S.
Format: Članak
Jezik:English
Teme:
Resource-based theories of strategy.
Outside-in strategies.
Adaptive capabilities.
Dynamic capabilities.