An outside-in approach to resource-based theories.

An outside-in approach to resource-based theories.

ग्रंथसूची विवरण
में प्रकाशित:Journal of the academy of marketing science V. 42, 1 (2014).
मुख्य लेखक: Day, George S.
स्वरूप: लेख
भाषा:English
विषय:
Resource-based theories of strategy.
Outside-in strategies.
Adaptive capabilities.
Dynamic capabilities.