An outside-in approach to resource-based theories.

An outside-in approach to resource-based theories.

Bibliografiset tiedot
Julkaisussa:Journal of the academy of marketing science V. 42, 1 (2014).
Päätekijä: Day, George S.
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Resource-based theories of strategy.
Outside-in strategies.
Adaptive capabilities.
Dynamic capabilities.