An outside-in approach to resource-based theories.

Bibliographische Detailangaben
Veröffentlicht in:	Journal of the academy of marketing science V. 42, 1 (2014).
1. Verfasser:	Day, George S.
Format:	Artikel
Sprache:	English
Schlagworte:	Resource-based theories of strategy. Outside-in strategies. Adaptive capabilities. Dynamic capabilities.