An outside-in approach to resource-based theories.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:	Journal of the academy of marketing science V. 42, 1 (2014).
Prif Awdur:	Day, George S.
Fformat:	Erthygl
Iaith:	English
Pynciau:	Resource-based theories of strategy. Outside-in strategies. Adaptive capabilities. Dynamic capabilities.