An outside-in approach to resource-based theories.

Bibliografiska uppgifter
I publikationen:	Journal of the academy of marketing science V. 42, 1 (2014).
Huvudupphovsman:	Day, George S.
Materialtyp:	Artikel
Språk:	English
Ämnen:	Resource-based theories of strategy. Outside-in strategies. Adaptive capabilities. Dynamic capabilities.