Resource-based theory in marketing.

Detaylı Bibliyografya
Yayımlandı:	Journal of the academy of marketing science V. 42, 1 (2014).
Yazar:	Kozlenkova, Irina V.
Materyal Türü:	Makale
Dil:	English
Konular:	Resource-based theory (RBT). Resource-based view (RBV). Dynamic capability theory. Marketing assets. Marketing resources. VRIO.