Resource-based theory in marketing.

Bibliographische Detailangaben
Veröffentlicht in:	Journal of the academy of marketing science V. 42, 1 (2014).
1. Verfasser:	Kozlenkova, Irina V.
Format:	Artikel
Sprache:	English
Schlagworte:	Resource-based theory (RBT). Resource-based view (RBV). Dynamic capability theory. Marketing assets. Marketing resources. VRIO.