Resource-based theory in marketing.

Podrobná bibliografie
Vydáno v:	Journal of the academy of marketing science V. 42, 1 (2014).
Hlavní autor:	Kozlenkova, Irina V.
Médium:	Článek
Jazyk:	English
Témata:	Resource-based theory (RBT). Resource-based view (RBV). Dynamic capability theory. Marketing assets. Marketing resources. VRIO.