Resource-based theory in marketing.

Dades bibliogràfiques
Publicat a:	Journal of the academy of marketing science V. 42, 1 (2014).
Autor principal:	Kozlenkova, Irina V.
Format:	Article
Idioma:	English
Matèries:	Resource-based theory (RBT). Resource-based view (RBV). Dynamic capability theory. Marketing assets. Marketing resources. VRIO.