Resource-based theory in marketing.

Bibliographic Details
Published in:	Journal of the academy of marketing science V. 42, 1 (2014).
Main Author:	Kozlenkova, Irina V.
Format:	Article
Language:	English
Subjects:	Resource-based theory (RBT). Resource-based view (RBV). Dynamic capability theory. Marketing assets. Marketing resources. VRIO.