Resource-based theory in marketing.

Resource-based theory in marketing.

ग्रंथसूची विवरण
में प्रकाशित:Journal of the academy of marketing science V. 42, 1 (2014).
मुख्य लेखक: Kozlenkova, Irina V.
स्वरूप: लेख
भाषा:English
विषय:
Resource-based theory (RBT).
Resource-based view (RBV).
Dynamic capability theory.
Marketing assets.
Marketing resources.
VRIO.