Managing today's news media audience first
Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.
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| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
Los Angeles
CQ Press, and imprint of SAGE Publications, Inc.
[2016]
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| Soggetti: |