Managing today's news media audience first

Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.

Bibliographic Details

Main Authors:	Husni, Samir (Author), Wenger, Debora Halpern (Author), Price, Hank (Author)
Resource Type:	Book
Language:	English
Published:	Los Angeles CQ Press, and imprint of SAGE Publications, Inc. [2016]
Subjects:	Broadcast journalism. Television viewers.