Masculinity in ads a discourse analysis of a subcultural group's interpretation (vol. 1)
The dissertation is a qualitative study that explores how a subcultural group belonging to an economic class interpretes masculinity in print ads of lifestyle magazines. It is an explanatory, descriptive, case study. It combines a cognitive model, the Schema Theory and Gee's discourse categorie...
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| フォーマット: | 学位論文 |
| 言語: | English |
| 出版事項: |
Quezon City
College of Arts and Letters, University of the Philippines Diliman
2008.
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