Kaser, K., & Oelkers, D. B. (2016). Sports and entertainment marketing (4e.). South-Western/Cengage Learning.
Citace podle Chicago (17th ed.)Kaser, Ken, a Dotty Boen Oelkers. Sports and Entertainment Marketing. 4e. Boston, MA: South-Western/Cengage Learning, 2016.
Citace podle MLA (9th ed.)Kaser, Ken, a Dotty Boen Oelkers. Sports and Entertainment Marketing. 4e. South-Western/Cengage Learning, 2016.
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