Kaser, K., & Oelkers, D. B. (2016). Sports and entertainment marketing (4e.). South-Western/Cengage Learning.
Cita Chicago (17th ed.)Kaser, Ken, i Dotty Boen Oelkers. Sports and Entertainment Marketing. 4e. Boston, MA: South-Western/Cengage Learning, 2016.
Cita MLA (9th ed.)Kaser, Ken, i Dotty Boen Oelkers. Sports and Entertainment Marketing. 4e. South-Western/Cengage Learning, 2016.
Atenció: Aquestes cites poden no estar 100% correctes.