Technological adoption in the Philippine advertising industry.

Technological adoption in the Philippine advertising industry.

Bibliografische gegevens
Gepubliceerd in:Philippine Management Review 7, 1 (1997-98).
Hoofdauteur: Zamora, Elvira A.
Formaat: Artikel
Taal:English
Onderwerpen:
Advertising industry > Philippines > Technological Innovation.
Marketing > Philippines > Technological Innovation.