Technological adoption in the Philippine advertising industry.

Technological adoption in the Philippine advertising industry.

Dettagli Bibliografici
Pubblicato in:Philippine Management Review 7, 1 (1997-98).
Autore principale: Zamora, Elvira A.
Natura: Articolo
Lingua:English
Soggetti:
Advertising industry > Philippines > Technological Innovation.
Marketing > Philippines > Technological Innovation.