What can the price gap between branded and private-label products tell us about markups?

What can the price gap between branded and private-label products tell us about markups?

Bibliographic Details
Main Authors: Barsky, Robert B. (Author), Bergen, Mark (Author), Dutta, Shantanu (Author), Levy, Daniel (Author)
Format: Book
Language:English
Published: Cambridge, Mass. National Bureau of Economic Research 2003.
Series:NBER workingn paper series no.8426
Subjects:
Brand name products > Prices.
Online Access:Download full text here