Selected Filipino brides' buying behavior for ready-to-wear bridal gowns
Ready-to-wear bridal gowns has been around for some time, but is still considered a new concept by many. Modern brides opt for ready-to-wear for various reasons. This study aimed to analyze the buying behavior of selected Filipino brides in relation to their ready-to-wear bridal gown. Specifically,...
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| Format: | Thesis |
| Language: | English |
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