Advertising and public relations research

Advertising and public relations research

Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Detalhes bibliográficos
Main Authors: Jugenheimer, Donald W. (Author), Kelley, Larry D. (Author), Hudson, Jerry (Author), Bradley, Samuel D. (Author)
Formato: Livro
Idioma:English
Publicado em: Armonk, New York M.E. Sharpe [2014]
Edição:Second edition.
Assuntos:
Advertising > Research.
Public relations > Research.