Advertising and public relations research

Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Bibliographic Details

Main Authors:	Jugenheimer, Donald W. (Author), Kelley, Larry D. (Author), Hudson, Jerry (Author), Bradley, Samuel D. (Author)
Resource Type:	Book
Language:	English
Published:	Armonk, New York M.E. Sharpe [2014]
Edition:	Second edition.
Subjects:	Advertising > Research. Public relations > Research.