Advertising and public relations research
Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
| Autori principali: | , , , |
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| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
Armonk, New York
M.E. Sharpe
[2014]
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| Edizione: | Second edition. |
| Soggetti: |