APA (7th ed.) Citation

Jugenheimer, D. W., Kelley, L. D., Hudson, J., & Bradley, S. D. (2014). Advertising and public relations research (Second edition.). M.E. Sharpe.

Chicago Style (17th ed.) Citation

Jugenheimer, Donald W., Larry D. Kelley, Jerry Hudson, and Samuel D. Bradley. Advertising and Public Relations Research. Second edition. Armonk, New York: M.E. Sharpe, 2014.

MLA (9th ed.) Citation

Jugenheimer, Donald W., et al. Advertising and Public Relations Research. Second edition. M.E. Sharpe, 2014.