Upward mobility

Although the mobile commerce market is a reality today, its promise still eclipses its practicality. The growth of near-field communications technology is certainly one key to realizing that promise. But industry players now have to find the right ways to encourage merchants to participate.

Bibliographic Details
Published in:Outlook : the journal of high-performance business 24, 1 (2012).
Main Author: Rakowski, Paul
Other Authors: Hasson, Robert, Patil, Reshma
Format: Article
Language:English
Subjects: