Investigating product involvement issues for mobile phone services A study of Filipino mobile phone users.

Investigating product involvement issues for mobile phone services A study of Filipino mobile phone users.

Dades bibliogràfiques
Publicat a:Philippine Management Review 20, 1 (2013).
Autor principal: Capistrano, Erik Paolo
Format: Article
Idioma:English
Matèries:
Product involvement.
Consumer involvement.
Mobile phones.
Product attributes.
Service attributes.