Investigating product involvement issues for mobile phone services A study of Filipino mobile phone users.

Investigating product involvement issues for mobile phone services A study of Filipino mobile phone users.

Bibliographic Details
Published in:Philippine Management Review 20, 1 (2013).
Main Author: Capistrano, Erik Paolo
Format: Article
Language:English
Subjects:
Product involvement.
Consumer involvement.
Mobile phones.
Product attributes.
Service attributes.