Investigating product involvement issues for mobile phone services A study of Filipino mobile phone users.

Investigating product involvement issues for mobile phone services A study of Filipino mobile phone users.

Bibliografiska uppgifter
I publikationen:Philippine Management Review 20, 1 (2013).
Huvudupphovsman: Capistrano, Erik Paolo
Materialtyp: Artikel
Språk:English
Ämnen:
Product involvement.
Consumer involvement.
Mobile phones.
Product attributes.
Service attributes.