Investigating product involvement issues for mobile phone services A study of Filipino mobile phone users.

Investigating product involvement issues for mobile phone services A study of Filipino mobile phone users.

Detaylı Bibliyografya
Yayımlandı:Philippine Management Review 20, 1 (2013).
Yazar: Capistrano, Erik Paolo
Materyal Türü: Makale
Dil:English
Konular:
Product involvement.
Consumer involvement.
Mobile phones.
Product attributes.
Service attributes.