Celebrities as human brands an inquiry on stakeholder-actor co-creation of brand identities

Celebrities as human brands an inquiry on stakeholder-actor co-creation of brand identities

Bibliographic Details
Main Author: Centeno, Dave
Format: Book
Language:English
Published: Quezon City Cesar E.A. Virata School of Business, University of the Philippines c2016
Series:UPVSB research paper : no.16-12
Subjects:
Brand name products > Marketing.
Brand name products.
Celebrities > Interviews.