Celebrities as human brands an inquiry on stakeholder-actor co-creation of brand identities
| Main Author: | |
|---|---|
| Resource Type: | Book |
| Language: | English |
| Published: |
Quezon City
Cesar E.A. Virata School of Business, University of the Philippines
c2016
|
| Series: | UPVSB research paper : no.16-12
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| Subjects: |
UP Cesar E.A. Virata School of Business (UP Diliman)
| Accession # | Call # | Volume/Part# | Copy # | Collection | Circulation Type | Circulation Status |
|---|---|---|---|---|---|---|
| BA026880 | HC 460 E2 / U53 2016 no.12 | Room-use Only | On-Shelf | |||
| BA026881 | HC 460 E2 / U53 2016 no.12 | Room-use Only | On-Shelf |