Managing customer experience and relationships a strategic framework

Managing customer experience and relationships a strategic framework

Bibliografiset tiedot
Päätekijät: Peppers, Don (Tekijä), Rogers, Martha 1952- (Tekijä)
Aineistotyyppi: Kirja
Julkaistu: Hoboken, New Jersey Wiley [2017]
Painos:Third edition.
Sarja:Wiley corporate F&A series
Aiheet:
Customer relations > Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems > Marketing.