Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity
"Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to le...
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| Format: | Book |
| Language: | English |
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London
Kogan Page Limited
2016.
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