Experiential marketing secrets, strategies, and success stories from the world's greatest brands

Dades bibliogràfiques
Autors principals:	Smith, Kerry 1963- (Autor), Hanover, Dan 1973- (Autor)
Format:	Llibre
Idioma:	English
Publicat:	New Jersey John Wiley & Sons, Inc. [2016]
Matèries:	Target marketing. Branding (Marketing)