APA (7th ed.) Citation

Bergh, J. v. d., & Behrer, M. (2016). How cool brands stay hot: Branding to generation Y and Z (Third edition.). Kogan Page Limited.

Chicago Style (17th ed.) Citation

Bergh, Joeri van den, and Mattias Behrer. How Cool Brands Stay Hot: Branding to Generation Y and Z. Third edition. London: Kogan Page Limited, 2016.

MLA (9th ed.) Citation

Bergh, Joeri van den, and Mattias Behrer. How Cool Brands Stay Hot: Branding to Generation Y and Z. Third edition. Kogan Page Limited, 2016.