How cool brands stay hot branding to generation Y and Z

Bibliographic Details
Main Authors:	Bergh, Joeri van den 1971- (Author), Behrer, Mattias (Author)
Format:	Book
Language:	English
Published:	London Kogan Page Limited 2016.
Edition:	Third edition.
Subjects:	Young consumers. Young adult consumers. Generation Y. Target marketing. Product management. Consumer behavior.