Digital media and innovation management and design strategies in communication

Takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over t...

詳細記述

書誌詳細
第一著者: Gershon, Richard A. (著者)
フォーマット: 図書
言語:English
出版事項: Los Angeles SAGE Publications, Inc. [2017]
主題: