Digital media and innovation management and design strategies in communication

Takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over t...

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Bibliographic Details
Main Author: Gershon, Richard A. (Author)
Resource Type: Book
Language:English
Published: Los Angeles SAGE Publications, Inc. [2017]
Subjects:

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-26383 P 96 M34 / G47 2017 Regular Circulation On-Shelf

Main Library: Information Services and Instruction Section (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
R-5742 P 96 M34 G47 2017 Reference Book On-Shelf