Digital media and innovation management and design strategies in communication

Takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over t...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Gershon, Richard A. (Tekijä)
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: Los Angeles SAGE Publications, Inc. [2017]
Aiheet: