Transmedia marketing from film and TV to games and digital media

Transmedia marketing from film and TV to games and digital media

Bibliographic Details
Main Author: Zeiser, Anne (Author)
Resource Type: Book
Language:English
Published: New York Focal Press 2015.
Subjects:
Mass media > Marketing.
Digital media > Marketing.
Marketing > Technological innovations.

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-26211 P 96 M36 / Z45 2015 Regular Circulation On-Shelf